Last updated: 31 March 2026 · Effective: 31 March 2026
Contents
- Who we are
- What information we collect
- How we use your information
- Cookies and tracking technologies
- Affiliate links and third-party services
- How we share your information
- Data retention
- Your rights
- Children’s privacy
- Changes to this policy
- Contact us
Plain-English summary: We collect minimal data, we do not sell it, and we use it only to operate and improve this site. Some pages contain affiliate links — clicking them may allow third parties to set cookies. You can opt out at any time.
1. Who we are
This Privacy Policy applies to hieing.com, operating under the brand name Your B2B SaaS Review Universe. When this policy says “we,” “us,” or “our,” it refers to the publisher of hieing.com.
We publish independent B2B software reviews, comparisons, and guides for small business owners and independent professionals. This policy explains what personal data we collect when you visit hieing.com, how we use it, and what rights you have over it.
For any privacy-related questions, contact us at: hello@hieing.com
2. What information we collect
Information you give us directly
When you use our contact form or email us, we collect:
- Your name
- Your email address
- The content of your message
- Any other information you choose to include
We do not require you to create an account or provide any personal information to read content on hieing.com.
Information collected automatically
When you visit hieing.com, our hosting provider and analytics tools may automatically collect:
- IP address (anonymised where possible)
- Browser type and version
- Operating system
- Pages visited and time spent on each page
- Referring website (where you came from)
- Date and time of your visit
- Device type (desktop, mobile, tablet)
This data is collected in aggregate and is primarily used to understand which content is useful to our readers.
Information from third parties
If you click an affiliate link on hieing.com and complete a purchase or signup on a third-party platform, that platform may share confirmation data with us (such as whether a commission was earned). We do not receive your payment details, passwords, or full account information from any third party.
3. How we use your information
We use the information we collect for the following purposes:
- To respond to your enquiries — when you contact us via form or email, we use your name and email address to reply.
- To improve our content — aggregate analytics data helps us understand which articles are most useful so we can produce more of the same.
- To operate the site — server logs and technical data help us diagnose errors and maintain site performance.
- To track affiliate commissions — when you click an affiliate link, a cookie may record that click so we receive credit if a qualifying purchase is made. This does not identify you personally to us.
- To comply with legal obligations — we may retain certain data where required by applicable law.
We do not use your data for automated decision-making, profiling, or targeted advertising. We do not sell, rent, or trade your personal information to any third party.
4. Cookies and tracking technologies
hieing.com uses cookies — small text files stored in your browser — for the following purposes:
Essential cookies
Required for the site to function correctly. These cannot be disabled without breaking core functionality. They do not collect personal data.
Analytics cookies
We use website analytics (such as Google Analytics or a privacy-first alternative like Fathom or Plausible) to understand how visitors use hieing.com. These cookies collect anonymised, aggregated data only. No individual user is identified.
Affiliate tracking cookies
When you click an affiliate link on hieing.com, the destination platform (such as HubSpot, Gusto, or PartnerStack) may set a tracking cookie in your browser. This cookie records that you arrived from hieing.com so that we may receive a commission if you make a qualifying purchase. These cookies are set by third parties and are governed by their own privacy policies — not ours.
Managing cookies
You can control and delete cookies through your browser settings at any time. Disabling third-party cookies will not affect your ability to read content on hieing.com, but may affect whether affiliate commissions are tracked correctly. Instructions for major browsers: Chrome · Firefox · Safari.
5. Affiliate links and third-party services
hieing.com participates in affiliate programs. Some articles contain links to third-party products and services. If you click one of these links and make a qualifying purchase, we may earn a commission at no additional cost to you.
Affiliate links are disclosed at the top of every article that contains them. Our editorial recommendations are based on research and merit — not on commission rates.
Third-party platforms we link to operate under their own privacy policies. We encourage you to review the privacy policy of any service you sign up for via a link on hieing.com. We are not responsible for the data practices of third-party platforms.
Affiliate networks we work with may include PartnerStack, Impact.com, ShareASale, and CJ Affiliate. Each of these networks operates its own cookie and tracking infrastructure subject to their respective policies.
6. How we share your information
We do not sell, rent, or share your personal information with third parties for marketing purposes. We may share data only in the following limited circumstances:
- Service providers — our hosting provider, email provider, and analytics platform may process data on our behalf under data processing agreements. They are contractually prohibited from using your data for their own purposes.
- Legal requirements — we may disclose information if required to do so by law, court order, or a regulatory authority.
- Business transfer — in the event that hieing.com is acquired or merged, user data may be transferred as part of that transaction. We will notify readers via a notice on this page if such a transfer occurs.
7. Data retention
We retain personal data only for as long as necessary for the purposes described in this policy:
- Contact form submissions — kept for up to 24 months, then deleted unless an ongoing relationship requires otherwise.
- Analytics data — retained in aggregate form indefinitely. Individual session data is not retained beyond 26 months.
- Affiliate commission records — retained for up to 7 years for accounting and legal compliance purposes.
- Server logs — automatically deleted after 90 days by our hosting provider.
You may request deletion of your personal data at any time by contacting us at hello@hieing.com.
8. Your rights
Depending on your location, you may have the following rights regarding your personal data:
- Right to access — request a copy of the personal data we hold about you.
- Right to rectification — request that we correct inaccurate or incomplete data.
- Right to erasure — request that we delete your personal data (“right to be forgotten”).
- Right to restrict processing — request that we limit how we use your data.
- Right to data portability — request your data in a structured, machine-readable format.
- Right to object — object to our processing of your data where we rely on legitimate interests as our legal basis.
- Right to withdraw consent — where processing is based on your consent, you may withdraw it at any time.
These rights apply to residents of the European Union (GDPR), the United Kingdom (UK GDPR), California (CCPA/CPRA), and other jurisdictions with applicable data protection laws. Readers in Nigeria are covered under the Nigeria Data Protection Act 2023 (NDPA).
To exercise any of these rights, contact us at webpenners@gmail.com. We will respond within 30 days. We do not charge a fee for reasonable requests.
9. Children’s privacy
hieing.com is a professional B2B publication intended for adults. We do not knowingly collect personal data from anyone under the age of 16. If you believe a child has submitted personal data to us, please contact us at hello@hieing.com and we will delete it promptly.
10. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last updated” date at the top of this page.
We encourage you to review this page periodically. Continued use of hieing.com after any changes constitutes your acceptance of the updated policy.
11. Contact us
For any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us:
hieing.com — Your B2B SaaS Review Universe
Email: webpenners@gmail,com
Website: hieing.com
We aim to respond to all privacy-related enquiries within 5 business days.